VIDEO: Nike Spot Asks: ‘For Once, Don’t Do It’

25 Jun 2020

In a new spot, US sportswear brand Nike has responded to the protests and anger against racial violence by asking us, “For Once, Don’t Do It.”

The brand's newest spot tells us: “Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t think you can’t be part of the change.”

In a minimalist style, the brand asks everyone to be part of the change, a sentiment shared by rival brand adidas, whose social media feed shared the Nike video, commenting that “Together is how we make change.”