VIDEO: Nike Hails Comebacks in New Lockdown Spot

04 Jun 2020

Nike has launched a new spot, called ‘Never Too Far Down - You Can’t Stop Us’, as it looks to global sport’s return from lockdown.

Highlighting some of the most epic comebacks from its athletes, including Tiger Woods, LeBron James and Serena Williams, the sportswear brand points to past triumphs to inspire sport’s return.

Further to that, the spot looks at the resolve, grit, and hope needed to pull off a comeback, and tells its audience that sport reminds us that ‘no matter how far down we may be, we’re never too far down to come back.’