VIDEO: Nike Celebrates Jordan Impact

11 Jun 2020

Nike is celebrating the impact that basketball, and in particular Michael Jordan, has had on culture, in a new spot highlighting community.

Narrated by DJ Khaled and featuring multiple stars Nike says are ‘friends and family’ of the Jordan brand, such as Spike Lee, Kylian Mbappé, Paris Saint-Germain, and Zion Williamson, the film starts with Jordan’s 1988 NBA All-Star free-throw dunk, and shows how basketball culture extends beyond the court.

Jordan’s life is the subject of the Netflix series ‘The Last Dance’, which highlights the impact the Chicago Bulls legend had on wider culture, and his links to the Nike brand.