Sports apparel maker Under Armour has released the latest ad in its #RuleYourself campaign and it quite literally puts the incredibly strong young women of the U.S. Gymnastics team in the spotlight.
In fact, the new tagline introduced in the spot proclaims “It’s What You Do in the Dark That Puts You in the Light.” The commercial runs about 90 seconds and takes viewers inside the rigorous training regimens the athletes are going through as they prepare for the Summer Olympics in Rio later this year. The soundtrack underneath the video images features music with a throbbing beat, and the names of various countries from around the world being chanted by a woman’s voice. It’s rather hypnotic. Watch it and be inspired.