Semenya’s New Bridgestone Campaign

09 Apr 2020

In case you missed it a couple of weeks ago, Caster Semenya has joined the Bridgestone ‘Chase Your Dream, No Matter What’ campaign, and has launched the partnership by starring in a new spot for the tyre company.

The Olympic and world champion has joined athletes such as Josia Thugwane and Lawrence Brittain as Bridgestone ambassadors for the campaign, and the South African runner’s spot focuses on her powerful story, as well as her dreams for the future.
Semenya recently announced that she will attempt to qualify for the 200m event at the Tokyo Olympics after having been banned from all events with distances between 400m and one mile, unless she undergoes treatment to lower her testosterone levels.

The videos are to be shown across a range of international broadcast and social channels, with Bridgestone having worked with agencies WeAreFearless, Golazo and Newton Agency on the piece.