Trek Bicycle SA Appoints Agency

10 May 2019

Ad agency IMS has won the local advertising account for global bike and cycling product manufacturer and distributor, Trek Bicycle SA.

“We were looking for a creative agency that could follow a brief and add a lot of value at the same time, and IMS delivered on both of these,” says Leyat Regev, Trek Bikes SA Marketing Manager. “IMS had also done extensive research on our brand and has an excellent understanding of it. The fact that some of their team members are avid cyclists sealed the deal!”

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