Titans Cricket has announced a partnership extension with Momentum Multiply as its official title sponsor.
The Centurion-based cricket team is now officially known as the Momentum Multiply Titans, as revealed during a breakfast celebrating Northerns Cricket Union’s administrative success over the past five years.
Since the partnership began at the start of the 2016-17 season, the Titans have gone on to cement their domestic dominance after becoming the first franchise to secure a hattrick of T20 titles, adding two Momentum One-Day Cup trophies and four-day silverware to the trophy cabinet.
The Titans have also represented the health and wellness brand on international outings in the United Arab Emirates (Abu Dhabi T20 2018), the Seychelles (annual pre-season tour) and closer to home in Namibia during their maiden winter tour in June.
Titans Chief Executive Officer, Dr Jacques Faul, expressed his delight: “We are proud to continue our long-standing relationship with Momentum Multiply. As our title sponsor, Momentum Multiply has played a key role in the sustainability of our franchise and we are absolutely thrilled to have their continued support heading into the new season.”
The partnership will continue to see Momentum Multiply branding appear across all domestic competitions and the franchise’s social and digital platforms, as well as continuing its prominent in-stadia presence at SuperSport Park.
Elaine Holmes, Head of Marketing and Sales at Momentum Multiply said: “There are strong synergies between the Momentum Multiply brand and the Titans. In addition to brand visibility, this is an opportunity to create rewarding experiences for the cricketers, who can enjoy benefits such as cashbacks and discounts from the Multiply programme. We also want to build stronger connections with our clients and South Africans in general, to help them live rewarding lifestyles.”
This partnership gives Momentum Multiply clients and employees access to a number of benefits, including discounted tickets to all home matches at one of South Africa’s most iconic cricket stadiums, SuperSport Park.
Carel Bosman, Events and Sponsorships Manager at Momentum Multiply said: “When you have a winning team on and off the field, it is easy to build momentum and extend the partnership. The passion we have for individuals, families and communities is shared with the Titans, and jointly we hope to be a partner on their journey to success.”
The first outing for the Momentum Multiply Titans will be the season-opening four-day game against the Hollywoodbets Dolphins on home soil, starting 7 October. The game also marks a new leadership reign, with Grant Thomson officially appointed as captain for the red-ball campaign.