Netball Australia has announced Samsung Electronics Australia as the official naming rights partner of the national team, the Samsung Diamonds, as well as a raft of other endeavours with the sport.
Samsung will be the official naming rights partner of the Diamonds and proud Innovation Partner of Netball Australia, Suncorp Super Netball, Fast5 Netball World Series, as well as a supporter of grassroots netball through to elite teams across Queensland, Victoria and New South Wales.
The announcement follows Samsung’s 2016 partnership with Netball Australia and Rethink Role Models campaign, which brought player stories to life through an emotive mini-series.
The announcement coincides with the Diamonds annual squad camp in Canberra this week, where Samsung will provide the entire Diamonds squad with a training kit. Experts will work with Netball Australia and the Diamonds High Performance team on developing tools that allow the Diamonds to train better and review their performances using new technology such as Samsung Gear 360.
Holly Adams, head of brand partnerships, Samsung Australia, said: “Netball is one of the most engaged, passionate community-driven activities that brings together millions of Australians each week. Samsung is committed to supporting the sport at its highest level, as well as through grassroots activity through teams and communities around Australia.
“Breakthrough experiences, partnerships, and collaboration are at the heart of how Samsung applies our innovation to support our customers and partners alike. We look forward to undertaking this journey with the Samsung Diamonds, Netball Australia, and the sport’s incredibly passionate audiences.
“Samsung is thrilled to partner with Netball Australia to support their vision for the future development and we are excited to soon announce in the near future how this will come to life through our products and innovation in 2017 and beyond.” Adams said.
“We are delighted that Samsung Australia has extended their commitment to netball in Australia, from grassroots right through to the Diamonds” said Netball Australia CEO Marne Fechner.
“Samsung’s enthusiasm for growing the game and drive to continue to push the boundaries of innovation is an excellent fit with netball’s objectives of increasing our footprint at all levels of the sport. In order to continue our growth, we must continue to innovate, and this partnership will assist us in doing so across the sport.
“Securing a naming rights partnership for the Diamonds with a strong global brand is yet another step forward for netball in Australia. Our Samsung Diamonds are world-class athletes, current 2 Commonwealth Games and Netball World Cup gold medalists, and it brings us great joy to see their consistent performances be rewarded with this support,” said Fechner.