SAFA Proposes Member Subscription Fee

11 Dec 2019

The South African Football Association is considering a new subscription payment for its three million members, in a bid to generate revenue for the cash-strapped football ruling body.

That’s after SAFA’s Acting CEO Gay Mokoena announced that the association will post a loss of R74-million for the financial year 2018 to 2019.

Mokoena said the subscription – which at a proposed R100‚ could generate R300-million annually – would run based on the digital database.

“This could help us to move away from these sustainability issues that we face year-in‚ year-out,” said Mokoena.

He said the subscription would come with benefits to members‚ such as access to financial services products‚ such as insurance, and discounts on cellphone air time.

He said the subscription would apply to all SAFA’s members‚ including players‚ coaches and administrators.

Mokoena said a key reason for SAFA’s huge loss posted has been the protracted negotiations with the cash-strapped SABC‚ which did not want to renew its R110-million broadcast agreement for home Bafana Bafana matches.

While the subscription plan is still only a proposal to be discussed‚ Mokoena said concrete measures for a “recovery plan” to bring SAFA back into the black in the near-term future include:

• a four-year contract finally signed with the SABC‚ worth R50-million for the first year‚ but which can be increased depending on the broadcaster’s financial status improving

• pooling of TV rights for national teams on the continent‚ which is expected to increase revenue for away matches

• potential revenue that can be earned related to the new national women’s league

• contracts recently renewed‚ including with AB InBev‚ for Bafana Bafana

• an additional sponsorship to be announced shortly for Banyana Banyana

• an agreement with a soon-to-be-disclosed metro to host the Nelson Mandela Challenge match for three years

• a sponsorship renewed with Energade

• a potential transport sponsorship

Mokoena said SAFA’s cost-cutting measures – including through in-sourcing and restrategising – of the past year‚ resolved on at their 2018 AGM‚ had resulted in overhead savings of about R80-million.