World Rugby has announced the re-appointment of IMG as exclusive commercial partner agency for the Rugby World Cup.
Following a comprehensive review, the agency will continue to represent the organisation on the sale of its top-tier Rugby World Cup worldwide partner programme and overall commercial advisory services across the four-year cycle until the next tournament in France in 2023.
IMG will also handle the delivery of rights for sponsorship operations, brand services, licensing and merchandising management for World Rugby’s flagship competition.
Brett Gosper, CEO, World Rugby, said: “We are delighted to announce a renewal with IMG to deliver key commercial services for Rugby World Cup 2023 in France. Following a comprehensive review, we believe that IMG are perfectly positioned to further enhance and grow our worldwide partner programme, sponsorship delivery, brand services and licensing management.”
Jonathan Kritzinger, SVP of Rugby, IMG, commented: “We are simply delighted to continue working with the team at World Rugby and remain part of this fantastic event. We have built a highly experienced group of execs to service this property, and this agreement represents the unmatched dedication and passion this team has for the Rugby World Cup.”