Renault is to reunite with brand ambassador Thierry Henry in an updated “va va voom” campaign around the new football season.
The news comes as the French car giant prepares to launch its sponsorship of Sky Sports' Premier League coverage.
The French striker, who recently announced his departure from Sky Sports’ commentary team, will return in a new series of Renault brand idents bookmarking live and non-live content.
Henry last appeared for the brand on TV screens in 2011, following almost a decade of the well-loved ‘va va voom' campaign, which led to the phrase entering the Concise Oxford English Dictionary in 2004.
The idents, which will carry the new hashtag #withyoualltheway, will feature real Premier League fans as they experience matches, with Henry following their emotional journey through the ups and downs of the season.
Henry, who is set to embark on a new career in football management, said of the campaign: “It feels great to reignite my long-standing ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football.
“Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport. I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘Va Va Voom’ back into British football.”
Vincent Tourette, managing director, Renault UK, added: “We’re delighted to welcome Thierry back to Renault to lead the line in our new TV idents on Sky Sports. We’ve just enjoyed an amazing World Cup summer in which we were reminded of football’s power to bring out the best in us all, and we can’t wait to carry that on into the Premier League season with Thierry at the helm as we explore a sport that links very strongly with Renault’s ‘Passion for Life’ ethos.”
Thierry Henry enjoyed a 20-year professional playing career in which he made nearly 800 appearances. He has played for clubs across the world including Arsenal, Monaco, Juventus, FC Barcelona and New York Red Bulls.
He remains France’s all-time leading international goal scorer, having scored 51 goals for his country as part of teams that won both the 1998 FIFA World Cup and UEFA Euro 2000.