Premier Soccer League (PSL) sponsors are eager to see a resolution to the current impasse between the SABC and the PSL.
The Absa Premiership is into its fourth week of the new season, yet none of the matches have been broadcast on SABC television or radio.
Weeks ago, broadcast holders SuperSport revealed that they had offered the matches to the cash-strapped national broadcaster for R280 million per season.
While the impasse remains, the big-hitting sponsors of local football, ABSA, MTN and Telkom, are, seemingly, growing concerned.
"Absa naturally wants maximum media coverage for the Absa Premiership across all platforms in order to reach football fans nationally," spokesperson Songezo Zibi told The Sowetan. "We therefore urge all concerned parties to find a speedy resolution to the impasse so that football fans can get access to information about their favourite Absa Premiership teams and idols. The PSL is our partner in the Absa Premiership sponsorship, and we have discussed this matter with them.”
MTN, which sponsors the lucrative Wafa Wafa competition, is also growing impatient.
"The current issue related to coverage of the MTN8 by the public broadcaster is certainly a concern," said spokesperson Jacqui O'Sullivan. "MTN is engaging with the PSL to ensure both MTN and its customers can continue to derive great value from the tournament."
Finally, Telkom spokesperson Mooketsi Mocumi is hoping that an agreement can be reached soon so local football fans can experience the action.
"We are concerned about the impasse between the SABC and the PSL," said Mocumi. "At this stage we are hopeful that the parties will find each other (to end) the blackout that would marginalise the majority of the South African football followers."
In the latest development to the story, Sports Minister Nathi Mthethwa - in consultation with the Minister of Communications, Telecommunications and Postal Services Stella Ndabeni-Abrahams - met with PSL chairperson Dr Irvin Khoza and Multichoice Executive Chairperson Imtiaz Patel and Chief Executive Officer Calvo Mawela.
The objective of the meeting was to pave the way for a sustainable and long-term solution to the dispute.