The annual PinkDay one-day international – this year involving England – was a huge success, with plenty of money raised in support of the fight against breast cancer.
The Proteas once again wore a limited-edition pink kit for the ninth consecutive year, but it was the first time that the opposition joined the initiative, with New Balance supplying the England team with a traditional blue kit with pink trimming. The gesture was well received by the capacity crowd at the BullRing, with the sell-out crowd equally enthusiastic in adhering to the “Pitch up in Pink” dress code.
Despite the Proteas losing the game by two wickets, R1.3 million in financial contribution pledges were raised for the event beneficiary, the Charlotte Maxeke Breast Care Clinic, for continued breast cancer research.
“The impact that this day has for breast cancer patients and their families who will benefit from the proceeds is quite literally life-changing,” said Central Gauteng Lions CEO Jono Leaf-Wright. “It’s an incredibly proud moment as both a cricket fan and a South African to witness the support from the teams and fans for a cause that affects so many. Absolutely fantastic to bear witness to the impact sport can have on societal challenges.”