21 May 2020

The SABC has appointed former SuperSport executive, Gary Rathbone, as its new Head of Sport.

Rathbone is an African sports media consultant and former Head of Sport at pay-television broadcaster StarTimes.

Having left StarTimes in 2015 to work in consultancy and advisory positions in the sports media sector, including the brokering of sports rights deals, Rathbone has already started at the SABC in his new position.

It’s understood that Rathbone has been brought on with not only a remit to oversee sports rights acquisitions and sports programming operations, but also the launch of a standalone SABC sports channel.

Rathbone joined StarTimes in the middle of 2014 after a year in Kenya as Head of Sport at Zuku TV, the East African pay-television operator. He spent six-and-a-half years at SuperSport, including a four-and-a-half-year spell managing the pay-TV operator’s network outside of South Africa.

Following his departure from StarTimes, he was brought on board by Discovery to advise the US-based media group on its strategy in entering the sports landscape in sub-Saharan Africa.