SA Rugby has announced the signing of a three-year deal with African energy brand Engen for its development programme, Get Into Rugby.
Engen will also become the official fuel supplier of the Springboks until 2023.
The Get Into Rugby programme – which forms part of World Rugby’s strategy to grow the game globally and encourage players of all ages to try, play and stay in rugby – is a grassroots development initiative, with its reach extending across all nine provinces in South Africa.
The programme was launched as a pilot project in 2013 and 2014, and was rolled out nationally in 2015, growing into SA Rugby’s biggest development initiative.
“It is through programmes such as these that we can untap the hidden talent in both the rural and urban areas across the country, and develop the next generation of Siya Kolisi’s and Makazole Mapimpi’s," said SA Rugby President, Mark Alexander. “With 82% of the programme’s participants last year being African and 18% coloured, with 49% of them girls, Get Into Rugby truly reflects our objectives, especially in terms of transformation and equipping young girls to take up rugby.”