Cricket South Africa has unveiled Momentum as the headline sponsor of the Proteas Women’s national team.
This is the start of a four-year partnership that runs until the end of the 2023-2024 season. The Momentum Proteas are currently on tour in New Zealand and are playing a T20 International series as part of their preparation for the upcoming ICC Women’s T20 World Cup in Australia.
Prior to that, they achieved an historic clean sweep win over New Zealand in the three-match ODI series that guaranteed them a place as one of the four automatic qualifiers for next year’s ICC Women’s World Cup, also to be played in New Zealand.
“Support for the Momentum Proteas falls in line with Momentum’s ever-growing support of women in South Africa, as previously demonstrated by our support for the GSport Awards,” said Head of Sponsorship Carel Bosman.
“We remain committed to achieving gender parity across all our structures and particularly at the top level of professional sport,” said CSA Acting CEO Jacques Faul. “We have made good strides in making our Momentum Proteas a truly professional outfit and this is reflected in the number of our senior players who have proved themselves to be among the best in the world. There is still a long way to go to put women’s sport on a par with the men, but the support of Momentum has given a huge boost to this journey we are determined to undertake.”