Antiperspirant-deodorant brand Mitchum has secured a new one-year partnership as an associate sponsor of Vodacom Super Rugby.
“To attract such a sponsor in a tough economic climate is not only testimony to the lure of rugby as a sport and Vodacom Super Rugby as one of the top sporting competitions in South Africa, but also for the return on investment that Mitchum see in associating with SA Rugby and our brands,” said Jurie Roux, SA Rugby CEO.
Ndungu Wanjohi, Marketing Director at Revlon South Africa, said: “The association of our brand and that of Vodacom Super Rugby is a natural one that serves Mitchum and our strategy in a manner that makes sense for many reasons. We believe this new sponsorship deal will take our brand exposure to even greater heights. The sponsorship of Vodacom Super Rugby represents a renewed and passionate commitment by us to the future of the sport in South Africa, with a particular emphasis on the ever-growing support which Vodacom Super Rugby is enjoying year on year.”