South Africa’s Rugby World Cup-winning captain Siya Kolisi has partnered with Vicks for a new #TouchofCare campaign.
The Springbok captain will serve as the latest brand ambassador for the Proctor and Gamble brand and will be the face of a new social media-driven campaign which seeks to highlight Kolisi’s own experience with child adoption.
The player formally adopted his half-siblings in 2014 following the deaths of both their mother and father.
On his Instagram, Kolisi said: “Whether it’s my family on the field or at home, I know first-hand how a small #TouchofCare has the power to make a massive difference. That’s why I’ve partnered with Vicks, who are celebrating and fostering care in the communities which need it most across the globe.”
Kolisi, who joined RocNation in 2019, has a growing commercial portfolio of global brands, and has deals in place with global names such as Adidas, Red Bull, Panasonic and Unilever.