Kia Motors has become the first corporate sponsor for Kids Kicking Cancer South Africa to increase the reach of the programme in the country.
The programme teaches the children breath work and meditation through traditional martial arts and karate movements, and also enables the participants to teach these methods to other children suffering from challenging illnesses. The programme, which was launched locally in October 2018, is already active in 10 public hospitals around the country.
After losing his first child to leukaemia in 1999, Professor Elimelech Goldberg, a black belt rabbi and clinical assistant professor of paediatrics, started Kids Kicking Cancer. The programme, now active in 48 hospitals across five countries, is teaching more than 5,000 children globally the techniques which seek to ease the pain of very sick children while empowering them to heal physically, spiritually and emotionally.
Kia Motors South Africa has donated R100,000 to Kids Kicking Cancer South Africa, which will be used to increase the reach of the programme.
“It’s incredible to get support like this from Kia Motors. Going into the hospitals every day, I’ve experienced first-hand how the KKC programme has been able to ease the pain of these very sick children. The sponsorship from Kia will allow us to increase the reach to more kids in more hospitals around the country,” said Moses Sebopa, Gauteng KKC Coordinator and SA Karate Captain.
The Kids Kicking Cancer organisation also provides an end of life care programme with meditation and family focus, and ends with the child receiving a black belt in a public ceremony. KKC’s mantra is ‘Power Peace Purpose’, and when asked what their purpose is, the kids yell out: “To teach the world!”
“As a global brand represented by a proudly South African company, Kia Motors South Africa continuously embraces the optimism and resilience that is so prevalent among our rainbow nation, even when times are tough. We are in awe of the Kids Kicking Cancer programme and how it teaches children who are fighting the toughest battle of their life to not only cope with their own situation but to teach others – including their family – that there is a purpose for their lives,” said David Sieff, Marketing Director, Kia Motors South Africa.
For more information on Kids Kicking Cancer South Africa, visit www.kidskickingcancer.co.za