PRO14 Rugby and Premier Sports have announced that the first season of their partnership has been a success, with subscriber figures ahead of projected targets.
With the end stages of the Guinness PRO14 season approaching ahead of the final on 25 May in Glasgow, Premier Sports has reported high interest throughout the campaign, with subscribers joining at a record pace and setting an overall figure which has exceeded all forecasts.
Since kicking off their coverage of the championship in August, Premier Sports have also added Autumn internationals and Under 18s Six Nations rugby to their package, whilst they have also picked up top-tier football rights with Serie A, LaLiga, Scottish Cup, MLS and Eredivisie all available to customers.
Martin Anayi, PRO14 Rugby CEO, said: “From the very beginning we knew that Premier Sports understood our vision for what the Guinness PRO14 should be and their commitment to delivering every game live has been rewarded by the interest from supporters all across the UK. The production standards have been raised across the board with dedicated pre and post-match analysis from players and coaches who know what it takes to win at the highest level. Our clubs are now getting more consistent exposure and interest in the championship continues to rise.
“To see Premier Sports adding properties such as LaLiga and Serie A is a welcome boost and it’s terrific to see stars of the Guinness PRO14 billboarded alongside faces like Ronaldo and Messi. The competition in our championship this season has been really intense and with tries being scored in record numbers it’s great that whether our fans our watching live, on-demand or checking out the highlights programming, they’ll never miss a score,” he concluded.