Growthpoint Properties has renewed its headline sponsorship of Tennis South Africa for a further three years.
Growthpoint first became the headline sponsor of the federation in July 2017 – on an initial two-year contract. The new sponsorship agreement commences 1 July 2019 and, as with the first sponsorship term, continues to focus on grassroots tennis – specifically:
- Transformation and development: TSA’s existing four national development centres, as well as the Thrive Fund for junior highperformance players
- Juniors: key tournaments – specifically the Super 8 series, Junior Masters and Junior Nationals, as well as the TSA junior national squad programme
- Seniors (Veterans): all age group interprovincials and nationals
- Club Tennis: Top Guns national club event
“While we still have a long way to go, all of our data suggests local tennis is on an upwards trajectory,” says Richard Glover, CEO of TSA. “A significant amount of the credit for this resurgence must be given to Growthpoint Properties and their investment in TSA over the last two years. Growthpoint understands that for a sport to thrive, investment is needed in the foundations – hence their focus on the grassroots.”
Growthpoint’s sponsorship of TSA has allowed the federation to launch four national development centres in Atteridgeville, Cape Town, Durban and Soweto, respectively. Earlier this year, a product of the Durban Growthpoint centre, Siyabonga Jaca, represented the TSA under-12 national team in Zimbabwe. Meanwhile, Lesego Mokgoetsi, who is based at the Soweto Growthpoint centre, recently received national high schools tennis colours and will shortly be travelling to the UK with the SA Schools team.
“Our sponsorship of TSA reinforces the company’s focus on championing grassroots sports development for children from all backgrounds, investing in their potential, and shining the light on the country’s tremendous talent,” says Estienne de Klerk, CEO of Growthpoint Properties South Africa. “At Growthpoint, investment in South Africa’s social fabric goes hand-in-hand with our investment in its urban fabric.”
In the junior tennis space, TSA has also seen a 10% year-on-year increase in participation in Growthpoint-sponsored junior tournaments. Meanwhile, Growthpoint Top Guns – a national club doubles team format for men and women - has shown encouraging growth for its recently completed 2018/2019 edition.
“Sport has the power to uplift and connect, and this aligns perfectly with our values and our extensive efforts in community and social development,” says Nadine Kuzmanich, Head of Marketing at Growthpoint.”