Free State Cricket has announced Magnifisan as their official sponsor.
Magnifisan Maize Meal is a product of the VKB Group and will be sponsor to the Mangaung Oval-based cricket team.
VKB has been a sponsor to the Central Region’s VKB Knights for the past five years.
“It has been a long time coming with the VKB Knights and it is lovely to now take a single product and turn it into a Free State sponsor,” said Free State Cricket CEO Johan van Heerden. “The VKB Group are leaders in their field and we are very happy to be associated with them. We are looking forward to a fruitful relationship with Magnifisan and hopefully we can give them a return on the investment they need to establish their brand in South Africa.”
Magnifisan is also the main sponsor of the Free State Cricket team for the Provincial T20 Cup and will also have branding rights on all age group teams going to various CSA National Weeks during the month of December.
This year the Free State Cricket team will be known as Magnifisan Free State.
“As the VKB Group, we believe that our continuous commitment to quality, value and excellence, in terms of products and services we offer, will align very well with the vision for Free State Cricket,” commented Head of Corporate Marketing for the VKB Group, Jan van der Walt. “We believe we can grow Magnifisan into a beloved national brand through this association with Free State Cricket. The slogan ‘It’s magic’ will hopefully ignite a spark and serve as motivation to the players to create some of their own.”