South African domestic airline FlySafair has renewed its sponsorship of SA Rugby and the Springboks for another four years.
As official sponsor to SA Rugby and the Springboks, FlySafair will have the responsibility of providing South Africa’s Rugby World Cup champions with all local flights in South Africa.
According to both parties, the sponsorship has been extremely successful for both FlySafair and the Springboks.
Jurie Roux, CEO of SA Rugby, said: “It is no exaggeration to say that without this partnership with FlySafair, SA Rugby’s world-class performance both on and off the field would not be possible. This reality has positively impacted the organisation, the Springboks and their support team, and possibly most importantly, it has revived our national spirit and brought South Africa to a place of great hope. That’s priceless.”
To celebrate the Springboks’ victory over England in the Rugby World Cup Final in Japan, FlySafair updated one of its Boeing aircraft’s branding to green and gold and used it to transport the Boks across South Africa, where the Webb Ellis Cup was displayed for millions of South Africans.
“We are excited to continue this journey for another four years with SA Rugby and the Springboks, who continue to inspire and unite South Africa through great rugby,” said Kirby Gordon, Chief Marketing Officer at FlySafair.