The England and Wales Cricket Board (ECB) has announced that Steve Elworthy MBE will take up a new role as Director of Special Projects following the conclusion of his current contract as Managing Director of the ongoing Men’s Cricket World Cup.
As part of this new role, Elworthy will support ECB CEO Tom Harrison on a range of initiatives across the organisation. This will include working alongside Sanjay Patel, Managing Director of The Hundred, as a tournament director to help deliver the new men’s and women’s competitions, which will commence in 2020.
The innovative, but controversial, new tournament has divided opinion. The ECB last month revealed details of the first major player draft in British sport for the debut of The Hundred. The squads of eight brand-new teams will be finalised on 20th October, when the draft takes place.
The Hundred is set to launch using an innovative 100-ball format. The first-class counties of England and Wales agreed to the format in February, with the eight teams due to be unveiled later this year. It will also feature men and women’s competitions from launch, a first for world cricket.
Speaking about Elworthy’s appointment, Harrison said: “His knowledge and understanding of cricket, on both a global and national level, will be pivotal to the organisation as we look to implement our game-wide strategic plan, Inspiring Generations, over the coming five years.
“The Hundred is one of the major initiatives outlined within the strategic plan. It presents a fantastic opportunity for us to grow the game, not just amongst existing fans, but also to a wider, more diverse audience. I believe that in Sanjay and Steve we have a superb senior team in place that will ensure the inaugural season of the men’s and women’s competitions are a tremendous success.”
Elworthy first joined the ECB in 2008 as the Tournament Director of the 2009 World Twenty20 and was then appointed Director of Marketing and Communications in 2010. In 2013, the former South Africa international took on a new role as the ECB’s Director of Global Events, before being promoted to Managing Director of the 2019 World Cup in July 2016.