Discovery and 947 have unveiled a revitalised 23rd edition of Joburg's iconic cycling event, encouraging cyclists to move through the city's streets like never before in the Discovery 947 Ride Joburg on Sunday, 17 November at Riversands Commercial Park.
As part of Discovery’s global commitment to make 100 million people 20% more active by 2025, the event will be staged with an invigorated vision to get more people moving by taking the promotion and growth of cycling in South Africa to the next level.
“Last year, over 40% of 947 cycle race finishers were Vitality members – that’s nearly 10,000 adults out of a field of 25,000,” says Discovery’s Chief Marketing Officer, Firoze Bhorat. “We’re not only looking to build on the number of Vitality members we can get cycling, but how many others we can encourage to be active. Vitality has a global commitment to make 100 million people more physically active by 2025, and with that vision in mind, we’re expanding the race this year with a brand new 40-kilometre route to make it accessible to those new to the sport of cycling.”
Back by popular demand, the event returns with 2018’s flipped route that spans approximately 94.7km of Joburg terrain. The challenge remains, but the spin on the ‘traditional’ route ensures that cyclists get the tough climbs out of the way while their legs are still fresh. Supported and hosted by the City of Joburg, cyclists will get to enjoy a safe ride with full road closures on the route.
The Discovery 947 Ride Joburg will be bigger and more inclusive than ever with the introduction of a shorter 40-kilometre route aimed at novice riders with the appetite to conquer the streets of Joburg at a distance that matches their fitness level.
The Discovery 947 Ride Joburg is the world’s second-largest timed cycling race and attracts thousands of cyclists, ranging from beginners to elite, every year. The popularity of the sport is further bolstered by the massive participation in the Mountain Bike and Kiddies rides that are held the weekend before Ride Joburg at Steyn City – the new home of the Discovery 947 Mountain Bike Ride and Discovery 947 Kiddies Ride.
Discovery Vitality members will be pleased to learn they will be able to earn 1100 Vitality points for the 94.7km Ride Joburg and 800 Vitality points for the new 40-kilometre route.
Race entries close on 4 October.
For more information and to enter, visit www.947ridejoburg.co.za or follow #RideJoburg on Facebook, Twitter and Instagram for the latest news and updates.