Online trading company CM Trading has unveiled their sponsorship of EFC (Extreme Fighting Championship) Africa.
It’s a one-year sponsorship, along with a six-month deal with middleweight champion Dricus du Plessis, who will act as CM Trading’s brand ambassador.
"We are very excited about our new partnership with the EFC. As Africa’s largest and best-known online broker, CM Trading’s co-operation with Africa’s fastest growing sport is a natural fit. CM Trading is Africa’s local international broker, so it was a perfect match. As the largest broker in Africa, it's our mission to encourage new and experienced traders to choose safe and regulated trading conditions which we provide to our clients all over the globe," says Daniel Kibel, CM Trading Co-Founder.
CM Trading aims to increase brand awareness and explore other markets all over Africa, and plans to use the sponsorship to achieve this, particularly with the growing popularity of EFC across the continent and the globe. The sponsorship will be supported by TV adverts and branding rights, and there’s a commitment from EFC to promote the partnership in campaigns through its social media channels and other forms of media.