All Blacks Lose Main Sponsor

16 Jan 2020

The All Blacks have lost their main sponsor, US insurance giant AIG, following their disappointing performance at this year's Rugby World Cup.

New Zealand Rugby Chief Executive Mark Robinson said AIG had given early notice that the multi-million-dollar arrangement, in place since 2012, would end next year.

"Lengthy commercial partnerships such as this are unusual, and the lead-in time provided means NZR is very well placed to attract new sponsors," Robinson said.

In a brief statement from AIG, global head of sponsorship Daniel Glantz gave no reason for ending the arrangement, but he thanked New Zealand Rugby and the players who have "consistently demonstrated a commitment to excellence on and off the pitch, which has enhanced both of our brands and inspired rugby fans around the world."

The announcement comes just three months after the All Blacks failed in their bid for an unprecedented third consecutive World Cup and fell from the top of the world rankings for the first time in 10 years.

The AIG sponsorship covered not only the All Blacks and the women's Black Ferns, but also the national men's and women's sevens teams, the Maori All Blacks and the New Zealand under-20 side.

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Rugby League