Samsung has announced an official partnership with Tough Mudder to deliver exclusive content and training tips across Samsung devices and at Tough Mudder’s UK events.
The partnership will kick off at the Tough Mudder Yorkshire event and run through to the end of the Tough Mudder 2018 event season.
Ahead of each Tough Mudder event, participants will have access to 360 preview video content of each obstacle course, helping them prepare for the challenge ahead and allow people all over the world to enjoy the full Tough Mudder experience from their devices. Samsung will also be developing training programmes across its wearable fitness devices, including the Gear S3, designed to facilitate Mudders’ training ahead of each event.
Samsung is the sponsor of Tough Mudder’s new finisher obstacle Kong, which has been developed exclusively for Tough Mudder Legionnaires (those who have participated in at least one Tough Mudder event). During each event, participants and supporters can be part of the action with Samsung, as they capture content from Kong using the Gear 360 camera.
“Tough Mudder is thrilled to welcome Samsung to our family of UK sponsors for the 2017 and 2018 season,” said Adam Slutsky, president of Tough Mudder, Inc. “Like Tough Mudder, Samsung is committed to innovation and developing products that enhance its customer experience, and we are proud to partner with Samsung and continue to enhance the Mudder journey for hundreds of thousands of participants across the UK. We look forward to working with Samsung and providing exclusive 360 content and training tips across their best-in-class products.”
Sam Grant, marketing director at Samsung Electronics UK said: “Being outdoors and enjoying sport is a massive part of summer in the UK, and we’re thrilled to be aligning with one of the fastest growing participation events in the country, Tough Mudder. For the activities we have planned throughout the season we are focused on delivering experiences only Samsung could, using our Gear 360 and wearable technologies to engage with both participants and supporters alike."