10 Jul 2018

Shield is once again joining forces with the Chelsea Football Club to celebrate South Africans who are making moves both on and off the field and inspire the champion within.

The 2018 Sport Industry Awards 'Campaign of the Year' and 'Best New Sponsorship' nominees are traveling across South Africa over the coming months to find the best amateur soccer talents and give them the opportunity of a lifetime – the chance to travel to London and participate in a weeklong training and development session with Chelsea Football Club coaches and players.

While traveling across South Africa, aspiring soccer players will be able to participate in nationwide soccer trials conducted by Shield and in partnership with former Bafana Bafana defender, Siphiwe Mkhonza. Coach Mkhonza and his team of professionals will work closely with players, running drills and strengthening their skills, with the goal of preparing each player for finals week. At finals week, selected players from the regionals will compete for the top three spots and the opportunity to travel to London and train at the Chelsea’s world class training facilities in Cobham.

This year’s competition is a continuation of the progress and momentum the brand started in 2017, where they saw hundreds of South African footballers trial to become the 2017 Champion and train alongside the Chelsea FC in London.

“Shield is committed to inspiring and empowering South Africans on and off the soccer pitch, and we’re excited to be able to continue this platform and develop talent locally in South Africa,” said Gareth Marshall, Senior Brand Manager of Shield South Africa. “The talent we saw last year overwhelmed and exceeded our expectations, and we’re beyond excited to work alongside championship winning team, Chelsea FC again this year and give well-deserving South African soccer talent the opportunity to become champions.”

Winning requires that you get up and get moving, which sometimes means training in the early hours of the morning or putting in the work every day to be a champion in your own life. It’s those moments when you rely on Shield. With its superior protection, Shield Invisible Black and White keeps you dry and odour-free, white clothes remain white and black clothes remain black with no yellow stains so that every move you make is one you make with confidence.