World Rugby, the global governing body of rugby union, has acquired the .rugby domain name on a worldwide basis.
The administration said that the new domain would be rolled out across all of its properties this year.
As part of the acquisition, the international federation will move to ‘World.Rugby’ as part of a digital rebrand. The .rugby domain name will also be available to unions, regional associations and key stakeholders.
World Rugby said that the deal to secure the domain name will link all of the sport’s participants and stakeholders to a “recognisable digital space”, helping to promote rugby in various emerging markets.
World Rugby chief executive Brett Gosper described the announcement as “an exciting moment for a growing, global sport”.
He added: “The .rugby domain defines the sport and will build a truly global community with one identity. Ensuring that .rugby was kept within the sport for the benefit of global rugby is in line with our strategic mission to protect and promote the sport, uniting the community and furthering our audience reach.”
The process to obtain the domain began in 2012, when World Rugby teamed up with Roar Domains, a US-based company. World Rugby and Roar Domains secured the rights following an extensive process supported by national member unions, national bodies and fans.