Women’s World Cup: SA One of Top Supporters

13 Jun 2019

Analysis conducted by Travelport, a commerce travel platform, suggests South Africa to be one of the leading countries to have the most travelling fans at the Women’s World Cup 2019, which commenced last week in France.

The volume of advanced flight bookings made through global distribution systems (GDS) to France were analysed and compared to the same period in the previous year.

Of the countries participating in the Women’s World Cup 2019, the greatest growth in flight bookings to France has come from the United States (+12,989), with more travelling fans then the rest of the other top 10 countries combined. Canada (+1,444) had also seen a significant increase, with Brazil (+910) and South Africa (+657) following shortly behind.

“With a World Cup trophy already to its name and an ever-increasing fan base, it’s not surprising that the US, who are among the favourites to win, has seen a significant surge in flight bookings to France,” says says Stephen Shurrock, Chief Commercial Officer, Travelport. “Football has historically been very popular in Brazil and the nation’s optimism for winning this year’s tournament doesn’t seem to be any different, as it has the third-highest number of travelling fans. Hosting the last Women’s World Cup seems to have boosted Canada’s following of the sport, but also set the benchmark for this year’s tournament. The 2015 event attracted 1.3 million attendees across the duration of the competition, the highest ever recorded.”

GDS are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, among others, to search and book airline seats, hotel rooms, rental cars, and other travel-related items. Additional bookings will have been made directly with airlines, which may or may not also have a GDS presence.