Valencia seals double deal

08 Aug 2017

Spanish LaLiga football club Valencia has agreed sponsorship deals with Italian car manufacturer Alfa Romeo and video game developer Konami.

Alfa Romeo will serve as Valencia’s official vehicle for the 2017-18 season after a deal was reached between the club and Fiat Chrysler Automobiles Spain.

Under the agreement, Alfa Romeo’s branding will feature on the front of Valencia’s playing and training shorts, and around the club’s stadium and training ground.

Other premium sponsorship assets will be granted, with the Valencia squad to also be provided with a set of Alfa Romeo cars.

Konami, meanwhile, will serve as the club’s official gaming partner for the 2017-18 season.

As part of the deal, the club will be faithfully recreated in Konami’s Pro Evolution Soccer series. Both parties will also work on a range of promotional activities.