SuperSport has been awarded South Africa’s Premier Soccer League rights following a public tender process.
SuperSport will thus continue to broadcast the PSL across sub-Saharan Africa for another five years, further strengthening a partnership that dates back 10 years.
“We are delighted to have been successful with our bid,” said Gideon Khobane, chief executive of SuperSport. “The decision allows us to further entrench an outstanding soccer product in the hearts and minds of supporters across the continent. We must thank and acknowledge the PSL for entrusting us with their product.
“Having recently celebrated our 10-year partnership with the PSL, this is a tremendous opportunity to further help grow and nourish the sport. This agreement will do much for South African football, for footballers and indeed their families."
Innovation has been at the core of SuperSport’s partnership and this renewal will see such initiatives not only continue but thrive.
PSL matches are a cornerstone of the SuperSport broadcast business, chiefly because the league is vibrant, competitive and hugely popular. Capturing its essence week in and week out has been a challenge SuperSport has faithfully grasped.
“We will continue to walk this amazing path with the PSL,” said Khobane. “SuperSport looks forward to an enduring partnership with the PSL.”