Sporting Movers and Shakers

12 Oct 2018

The most important assets of any company are its people. To acknowledge these individuals, Sport Industry Group is taking a look at some of the recent appointments within the industry.

SAB appoints new Head of Sponsorships

Gregg Fry has recently been appointed as Head of Sponsorships at SAB across Africa.

Fry comes from an agency background where he worked for TBWA.  He then later opened his own agency called Sugar that he eventually sold to TBWA in 2015.

In 2016 Gregg joined Ab-InBev as a Senior Marketing Consultant where he launched Corona and Stella into South Africa. In 2017 he before joined SAB/ AB-InBev on a permanent basis where he headed up the high end experiential and events department.

His passions include: South Africa, sports, his kids and beer.

“I am hoping to make a huge impact in both sponsorships and society in the near future.” He said.

Additional noteworthy appointments include:


  • FCB Johannesburg has appointed two new executive creative directors: Neo Segola and Collette Wasielewski.  Both have also been appointed to FCB Joburg’s Exco along with integrated executive business director on the South African Tourism Business Unit, Annicia Manyaapelo. The trio’s appointment brings the number of women on FCB Joburg’s 11-strong Exco to six, or 56%.
  • Heineken South Africa has announced two new appointments to its management team, the first being managing director Gerrit van Loo. The company has also expanded the team with Mandisi Feni taking the reins as HR director. This follows the recent appointment of Carmen Mohapi as the company's Marketing Director.
  • Chief Executive Officer, Vincent Prior, has resigned from his position at North West Cricket, effective 31 October 2018. The Board of Directors thanked him for his hard work, dedication and the positive momentum that he has instilled into the province’s cricket.



  • The Board of Cricket Australia announced that Kevin Roberts has been appointed its next Chief Executive Officer following a comprehensive international search process.  Mr Roberts’ appointment comes following another record year of participation numbers at community level, supported by attendance records and a record-breaking domestic broadcast media rights partnership.