Sporting Movers and Shakers

09 Jul 2018

The most important assets of any company are its people. To acknowledge these individuals, Sport Industry Group is taking a look at some of the recent appointments within the sport industry.


Andra Ferreira Nel Appointed Corporate Social Investment Manager at KFC.

Andra Ferreira Nel has recently been appointed as Manager for Corporate Social Investment at KFC.

Upon graduating with a BSc in Consumer Sciences with Business Management, Andra started in the cricket industry as intern, and later in the portfolio of Media and Events at North West Cricket in 2008 and was appointed the Marketing and Corporate Communications Manager of the Central Gauteng Lions in 2010.

In this role, she was responsible for all commercial revenue management, rights delivery, strategic business insights and brand building for the Central Gauteng Lions, the bizhub Highveld Lions and the Bidvest Wanderers stadium. In her capacity as Communications Officer for the bizhub Highveld Lions, Andra has supported the team during the International Champions League T20 on three occasions.

Andra has launched various successful public relations campaigns including the highly successful Momentum ODI PinkDay, which she introduced to the Central Gauteng Lions.

Andra completed the SuperSport Managers Programme (Wits Business School), her MBA Degree (Dissertation Title: Investigation into the Impact of Implementing Strategic Organisational Change in Sports Organisations in South Africa, Management College of South Africa, 2016) and is currently in her second year of the Harvard Manage Mentor course.


Jannicke Boyle appointed Account Manager – DStv Media Sales (SuperSport)

A B.Com Honours professional in Marketing & Business Management, Jannicke brings with her a wealth of Marketing experience, with a special focus on Sports Marketing.

Jannicke served as an Account Director at Mscsports, an integrated sports and entertainment agency, and has recently joined the SuperSport SA team as an Account Manager – working across the Above The Line and Sponsorship Business.

Her combination of client and agency experience has allowed her to understand both the challenges that marketers face and the various opportunities available in the industry to connect the brand and the consumer, specifically in the sporting environment – exactly where her passion lies.

“I’m incredibly excited to be working together with such a power house brand and team – and looking so forward to joining forces to keep delivering consistent value to our clients and viewers.”


David Richardson to step down after WC '19

The International Cricket Council (ICC) chief executive David Richardson has announced he will step down from the role after next summer’s World Cup in England and Wales.

The 58-year-old, a former wicketkeeper for South Africa, was promoted to the role in 2012 after becoming the first person to hold the position of general manager of cricket in 2002.

Richardson said: “The hardest thing as a cricketer is knowing when the time is right to retire. But for me, the end of the ICC Cricket World Cup next year is about right. I have thoroughly enjoyed my time at the ICC and I am particularly pleased with what we have achieved in recent times in creating greater context for all formats of the game and securing increased opportunities and clear pathways for all members to play at the highest level.

“I will certainly do all I can over the next 12 months to ensure that we complete our work on the new global strategy for cricket aimed at growing the game both in our traditional and new markets, and, in particular put on a World Cup that does the game proud.”


Additional noteworthy appointments include:


  • Former MTN South Africa chief marketing officer and 2017 Sport Industry Awards chairman of judging, Serame Taukobong has been appointed as CEO of consumer, mobile and small business at Telkom.
  • Mr Michael Oosthuyzen has been elected as president of the SA Deaf Rugby Association (SADRU), and associate member of the South African Rugby Union.


  • Everton FC Club secretary David Harrison has been promoted to the position of director of football operations.
  • Peter Shaw has been appointed as director of operations at Everton FC.
  •  Everton FC has appointed Richard Kenyon as director of marketing, communications and community.