Salomon Partners with UTCT

11 Oct 2017

Ultra-Trail Cape Town (UTCT) has welcomed Salomon on board as presenting sponsor.

On 2 December 2017, UTCT will celebrate its 4th year of continued growth, as well as its debut on the Ultra-Trail World Tour. The event, which includes race distances of 35km, 65km and 100km on and around the iconic trails of Table Mountain, continues to feed a rise in the popularity of ultra-distance mountain races. Its position on both the local and international calendar offers the ideal platform for market leader, Salomon, to elevate their continued commitment to creating the next generation of gear and experiences, as well as to enhance the development of trail running in South Africa.

Salomon marketing manager Jackie Moore, “We see a great synergy in the partnership. Many of the values that are fundamental to our brand are shared by UTCT; a deep appreciation for the outdoors, the importance of community and the progression of the sport of trail running. UTCT has been a catalyst in driving South Africa’s steadily growing status as a bucketlist destination for runners from around the world, and we look forward to a bright future for both UTCT and South African trail running.”

Race director Nic Bornman, “The partnership with Salomon evolved via continued conversation around ‘what’s next’. ‘What’s next’ has been our underlying driver since the races’ inaugural event in 2014.