Rebel renews partnership of WBBL

07 Dec 2017

With the highly anticipated third season of the Rebel Women’s Big Bash League (WBBL) just days away, Cricket Australia has to announced that Rebel has extended its naming rights sponsorship of the competition for a further three years.

 The deal means Rebel will remain as the naming rights partner of the WBBL up to and including WBBL|06, having held these rights since the first season of the competition, and will see Rebel and Cricket Australia continue working together to champion the current stars of the WBBL and inspire more women and girls to play cricket.

 The announcement reinforces Rebel’s long-standing position as a strong supporter of women in sport and will see the continuation of the popular ‘Rebel Women’ video content series, which celebrates WBBL players and provides a powerful platform for them to tell their stories.

 Rebel and Cricket Australia will also continue to develop the Rebel Young Gun Award, which seeks to support and promote up and coming talent within the WBBL. In WBBL|03, Seven ‘Rebel Young Gun’ weekly winners will be selected over the course of the season by a panel of Cricket Australia officials. Winners, who must be under 21 years old at the start of the season, will be chosen based on match performance, on-field and off-field attitude, and as their demonstration of skill, tenacity and good sportsmanship. Each weekly winner will receive a $500 Rebel gift card. The overall ‘Rebel Young Gun’ winner will be announced after the WBBL final and receive a $5000 cash prize, as well as access to a learning and mentor program.

 The second season of the Rebel WBBL was a great success, with more than 121,000 fans heading along to matches throughout the season, an average of 239,000 people tuning in per match broadcast on Network Ten, and Cricket Australia’s live stream of all non-televised matches attracting 1.5 million fans over the season. The flow on effects of the success of the WBBL have also been seen in cricket participation figures, with the number of women and girls playing cricket increasing by 24.5 per cent in the past year, taking female participation to 27.5 per cent of all people playing cricket in Australia.

 Cricket Australia’s Head of Big Bash, Kim McConnie, said: “We are delighted that Rebel will be extending their naming rights partner of the WBBL for the next four seasons, including the highly anticipated third season that is set to begin this weekend. Rebel has been a fantastic supporter of the competition since its inception and has played an invaluable role in the success of the first two seasons, and we are looking forward to working with them over the coming years to continue to grow the WBBL and inspire the next generation of cricketers.

 “Women’s cricket has exploded in popularity over the past few years, as has been seen in the public response to the Rebel WBBL in the past two seasons and the recent Commonwealth Bank Women’s Ashes Series, and the strong growth we have witnessed in terms of participation. It is fantastic to have partners such as Rebel that recognise the value of their association Cricket Australia and support our ambition to make cricket the number one sport amongst women and girls in Australia.”

 Rebel’s Managing Director, Erica Berchtold, commented: “We are thrilled to be continuing our partnership with the WBBL and Cricket Australia. Rebel’s ongoing support for the WBBL not only demonstrates our long-standing commitment to women in sport, but also to Cricket Australia’s vision for ensuring the long-term sustainability of the competition. We are delighted to support Cricket Australia and the WBBL through their continued development and growth.

“As mentioned previously, we want to continue to inspire the next generation of sports stars, and show younger women that cricket and sport are not just a hobby, but a viable career path. From grass roots participation to elite athletes, we are committed to making a positive contribution to supporting our inspiring women in sport.”