The 2018/19 campaign of the Telkom Knockout Tournament (TKO), a celebration of a 12-year old sponsorship partnership between Telkom and the Premier Soccer League (PSL), has been launched much to the elation of football fans.
The tournament was launched in Johannesburg lastnight, 8 October, followed by the draw of the round of 16 fixtures.
PSL acting Chief Executive Mato Madlala said: “One of the most important things in today’s ever-changing world is to ensure that you remain close to the supporters and show appreciation for their loyalty. Working with our sponsors, we have to constantly look at ways of staying in touch with those who passionately follow the beautiful game. We are thrilled at Telkom’s plans to bring this much-needed consumer engagement drive aimed at maintaining excitement for the game.”
Telkom has been the official sponsor of the Telkom Knockout Tournament for a consistent 12 years at the back of a 17-year old relationship with the PSL.
“Soccer lovers are the true owners of the beautiful game,” says Braam Wessels Head of Sponsorships at Telkom. “They’re fully immersed in the flow of the game whether by suggesting the starting line-up, which player to substitute or the tactics that should be employed on match day. Telkom is giving them an opportunity to also enjoy the feeling of pocketing prize money and winning wonderful prizes for predicting the score during TKO matches.”
He added: “The glory of the beautiful game is in the number of goals scored.The goals are what fuels the passion of many football lovers and bestow champion status on the team that wins all its matches. Naturally, as proud sponsors of the tournament, we would like to see more balls in the back of the net and giving football fans an opportunity to walk away with prize money and multiple givebacks of their purchases during the campaign.”
Braam Wessels also announced that Telkom customer supporters also stand a chance to win a grand prize of R1 million.