The Guinness Pro14 rugby union league for club teams from Ireland, Scotland, Wales, Italy and South Africa has agreed a multi-year streaming partnership with over-the-top (OTT) subscription service FloSports.
The deal, which runs from this season until 2020/21, gives the company’s FloRugby network exclusive rights to the competition in France, Spain, Portugal and all Latin American countries.
The rights package, which was negotiated in collaboration with the RDA media rights agency, includes all remaining fixtures in the ongoing 2018/19 season, as well as the full 152-game schedule during the 2019/20 and 2020/21 campaigns.
The partnership represents Pro14’s latest rights deal with an OTT provider following tie-ups in September with ESPN+ in the US, DAZN in Canada, Germany, Switzerland and Austria, and Rugby Pass in Southeast Asia.
"Rugby and sports broadcasters find themselves in very similar positions as the marketplace changes rapidly based on the demand of fans to consume content on their terms,” said Pro14 chief executive Martin Anayi.
“As one of the elite club rugby tournaments in the world, we are always looking to innovate and better serve our audiences and we’re really looking forward to working with FloSports to bring the Guinness Pro14 and provide unprecedented access to our fans around the world.”
The deal further boosts FloSports’ rugby offering, which already includes coverage of the HSBC World Sevens Series in Colorado, USA national team games and Autumn internationals. The company also acquired The Rugby Channel back in May.
Adam Fenn, FloSports senior vice president of global rights acquisitions and strategy, added: “Rugby fans in these markets now have access to some of the best professional international rugby as the teams work toward competing in the European Rugby Champions Cup and the European Challenge Cup.”