ASICS has announced a new partnership with tennis player, Novak Djokovic.
The Japanese brand replaces adidas and is the second partner move for the former world number one in less than a year, having also switched from apparel provider Uniqlo to Lacoste last spring.
To celebrate the launch ASICS launched a new tennis shoe, the GEL-RESOLUTION NOVAK. The new signature tennis shoe is unveiled to the public ahead of the tennis tournament in Melbourne this month.
The ASICS’ GEL-RESOLUTION shoe has been on the court for many years and is based on ASICS Institute of Sport Science's (ISS) research and analysis of professional tennis players’ motions and performances.
Novak Djokovic said: “I’m thrilled to be partnering with ASICS. They have gone above and beyond to ensure the technology is the best and specific to my needs as a player, on the court. The light weight and support structures on the midfoot allow me to move quickly and ensure I have the right stability throughout my performance.”
Motoi Oyama, chairman, president and CEO, representative director, ASICS Corporation added: “Tennis has evolved drastically over the years with many players now requiring products that allow them to move faster around the court and hit with greater power. The tennis category will be a future focus for ASICS as we look to eventually achieve our vision of becoming the world’s number 1 tennis footwear brand.
“We’re thrilled to be working with Djokovic as part of our ongoing commitment to inspire people to move more on and off the court. He’s an inspiration to the industry and fans across the globe, known for his stamina and strength, both physically and mentally. It’s fantastic to be partnering with someone that embodies the same values and beliefs that ASICS stands for every day.”