The Audio Visual Content of the Year category awards creative and innovative audio visual content in the sport industry that has excited its target audience.
Absa Cape Epic
As far as audio visual experiences go the Untamed African MTB Race video truly embodies the core fundamentals that represent the Absa Cape Epic. It captures the emotions, hardships and triumphs, and showcases the beautiful yet rugged terrain and vistas of the Western Cape and South Africa. The goal however, was simple: to encourage and inspire. To show victory through struggle and prove to all that no matter your background, creed or colour, you can overcome anything through perseverance and courage.
Our highly-experienced 2-man team captured unforgettable video from multiple cameras, photographs, edited the footage in the back of a moving van, and uploaded the footage to South Africa over a span of 80 consecutive days all in the name of showcasing Mark Beaumont taking on the grueling challenge of cycling around the world in 80 days.
Our agile and robust digital strategy combined with the production engine of our high-end parent company, Moonlighting Films, took the thought process of creating a unique production cycle completely out of the box.
With base camp in South Africa, multiple streams of audio-visual content, live streams, status updates, news bulletins, television inserts and a feature-length documentary was captured and created for Mark Beaumont, while simultaneously providing bespoke content for the supporting brands with a reach of over half a billion over the 80 days.
The high-quality, broadcast standard daily content was showcased on CNN, BBC and dozens of other news outlets around the world. The library of unique content we created could be quickly disseminated on a live and consistent basis over 80 days to a globally engaged audience.
This is the story of people overcoming their own personal obstacles to enjoy the benefits running has to offer.
Nedbank Running Club found South African runners who had each overcome their own challenges - be it poverty, disability or the loss of a parent - and come to love running for their own reasons.
In this video, each runner narrates the challenge they overcame and explains in their own words what running means to them.
This is the story of world-beating international athletes who are nonetheless still chasing greatness, both for themselves and the country they represent.
A video of the Proteas penning contemplative letters to their future selves was produced. They start individually, but gradually come together to remind us we all need a team and “we’re all in this together”.
The human side of the men we normally only seen at a distance while they are deep in competition mode, was exposed creatively. Just like their supporters, they have highs and lows.
Audi South Africa
The new Q2 SUV was launched by Audi through a campaign titled #untaggable. The 60’ on-air and online commercial used their Proteas partnership to assist in effectively taking the umbrella global campaign to market in South Africa through a powerful local platform.
The over-arching concept (some things can’t be boxed in/labelled) was applied in a piece that followed the unique cricket experience in South Africa. From arriving at the game to the explosion climax of Proteas performance and patriotic joy, the piece asked the campaign question effectively, taking on conventions in-between. A combination of using player nuances and attributes, local cricket culture and cricket unique match scenarios and jargon, the
commercial left consumers with the take out of just like the Proteas, The Audi Q2 can’t be defined.
Reaching over 3.2 million and with over 207,000 Proteas #untaggable engagements online, the campaign was integral to sales success of the Q2.
Touch of French
Our brief was to showcase all the upcoming Francophile sporting events coming up on SuperSport in a unique way, and thereby cut through the on-air clutter, and encourage tune-in. The result: a celebration of French spirit – pun intended, and something decidedly unlike the bulk of sports advertising currently on offer. The spot was simple, elegant and saw an increase in viewership across all highlighted events.
“This is an incredibly rewarding account to work on, and gives us the opportunity to really stretch our creative wings. After all, you’ve got to think outside the box when selling the same sporting events year in, year out” – David Martin, Studio Zoo Creative Director.
Check out the full shortlist for the Sport Industry Awards in association with Brand South Africa here.
The Sport Industry Awards are the largest commercial sports awards in South Africa, taking place at Sandton Convention Centre, on Friday 17th August 2018.
Bringing together sports stars, celebrities, senior decision makers, members of the business of sport, influencers and media, the industry’s most anticipated night of the year celebrates the very best work from across the sector.