Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.
Nexon has worked with computer games producer Electronic Arts to develop a free-to-play online multiplayer ‘Fifa Online’ game, and City will collaborate with the firm to stage special events for Korean football fans and Fifa Online 4 players.
City will work with Nexon to expand in-game content on Fifa Online 4, while fans in Korea can enjoy in-country screening events on match days and official tours of the club’s Etihad Stadium home.
In addition, Nexon is planning to draft an official Manchester City ‘Fifa Online 4’ ambassador from the upcoming ‘FIFA Online 4’ tournaments.
Damian Willoughby, senior vice-president of partnerships at City Football Group, the parent company of Manchester City, said: “Through this partnership, we look forward to engaging with Fifa online users in Korea and enhancing the game they love by developing in-game experiences and digital content.”