English Premier League football club Manchester City has entered into a multi-year partnership with betting company Marathonbet.
The deal marks City’s first-ever global betting partnership. The agreement also incorporates the Manchester City Women team.
Marathonbet will provide the match-day betting at City’s Etihad Stadium, with branded betting kiosks to be introduced for the start of the 2018-19 season. Exclusive digital content will also be created, focusing on first-team fixtures and match previews.
Supporters will be given the chance to win ‘money-can’t-buy’ experiences as part of the deal, which will also grant Marathonbet brand exposure across the Etihad Stadium and in match-day interview backdrops.
Marathonbet chief executive Natalia Zavodnik said: “The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw with their record breaking 2017-18 season. This announcement is a marker of our intention as a global brand and we can’t wait to get started.”
Marathonbet also holds shirt sponsorship deals with Scottish Premiership outfit Hibernian and Russian Premier League club Dynamo Moscow.