Organisers of the Laver Cup have revealed plans to make the tennis tournament an annual event in response to “strong market demand”.
The men’s team event debuted last September in the Czech capital of Prague, with Team Europe claiming a 15-9 victory over a Team World side. Chicago's United Center will host the 2018 event from September 21-23.
Organisers had initially planned on hosting the event for three years before taking a year off in 2020, when the summer Olympic Games are scheduled for Tokyo, Japan, but plans have now been confirmed to stage the tournament in 2020 and every year going forward. The European venue for next year’s tournament will be revealed in the coming weeks, with a decision on the host city for 2020 to be announced in due course.
Last year’s event featured star names such as Roger Federer, Rafael Nadal and Nick Kyrgios, attracting a sell-out crowd of 18,000. Novak Djokovic and Juan Martin del Potro have already committed to competing at this year’s tournament.
Laver Cup managing director Steve Zacks said: “On the back of Prague, strong player interest, and the amazing public and commercial response for this year’s event in Chicago, we feel the time is right to publicly map out our next phase of growth.
“We initially scheduled the event for three consecutive years with the Olympic year off. But the strong demand compels us to build on the great momentum the Laver Cup has created by holding the event every year.
“The intense competition, great team chemistry, the black court, unique scoring system, innovative broadcast and superb fan experience all contributed to a benchmark we aim to exceed in Chicago and each year thereafter. There is no reason to take a year off.”
Organisers said that further announcements on commercial partners and broadcasters for the Laver Cup will be announced in the coming weeks. Current partners include Rolex, Mercedes-Benz, JPMorgan Chase, NetJets and Grey Poupon.
The Laver Cup is set to be one of a number of men’s team events on the calendar for 2020, with the Association of Tennis Professionals (ATP) having recently partnered with Tennis Australia to return the World Team Cup to the schedule in two years’ time. It comes with the International Tennis Federation also planning on revamping the Davis Cup.