“After 25 years in the South African and African sport and sponsorship industry and 17 years of being self-employed Kelvin Watt has recently been appointed as the Managing Director for Africa Asia and the Middle East for Nielsen Sports. His territory includes India, Japan, South Korea, Australia, South East Asia and Nielsen Sports major drive into China.
Nielsen Sports, now part of Nielsen Entertainment is the global leader and independant, trusted advisor in sports industry intelligence and measurement. Combining solutions from sponsorship effectiveness to fan data capabilities with Nielsen’s understanding of consumer behavior and media consumption means Nielsen Sports is uniquely positioned to help businesses maximise their commercial success.
Kelvin has many years’ experience in the South African, African and global sporting industry. A specialist in commercialization, his experience spans sponsorship and broadcast rights, broadcast production, events and hospitality, PR and Communications and of course his real passion research and insight.
A big believer in the importance of data and insight, Kelvin together with his wife Annalie Watt purchased a small research business in 2004 and which today is Nielsen Sports Africa. The opportunity to integrate all his team knows with the vast amount of data and insight generated by Nielsen's Watch and Buy businesses excites him and is enabling him to bring South African and African sport and entertainment industries real usable insights to drive growth and sustainability.”