Kaizer Chiefs Embrace RUSH Esports

06 Jul 2017

From the creators of the legendary rAge (really Awesome gaming expo) comes an evolution in South African gaming – The inaugural Rush event, powered by HP OMEN, is a first for esports in South Africa and is set to become an annual showcase of everything that esports has to offer. Kaizer Chiefs have also announced their participation at this year’s RUSH Esports event.

Kaizer Chiefs has partnered with sponsors for this inaugural competitive gaming experience which will give gamers a chance to battle it out at the Kaizer Chiefs esports stage, where they will try and knock each other out of the FIFA 17 challenge in a bid to be the ultimate winner.

This event will offer aligned partners the opportunity to affiliate their brands with one of the world’s fastest-growing competitive spectacles.

Over the course of three days, Rush will feature a variety of competitive tournaments by leading local organisations hosted on dedicated esports stages, with live shoutcasting (commentary) by some of South Africa's top shoutcasters. South Africa's top gamers and clans will compete for the honour of taking the top spots, as well as for a host of incredible prizes. Perhaps the biggest draw for esports is the spectator value – fans and supporters will be able to watch the competitions live on big screens with dedicated seating areas at all the stages.

Three main stages have already been confirmed, showcasing popular titles such as Counter Strike: Global Offensive (CS:GO), FIFA 17 and League of Legends. In addition, there’ll be a Street Fighter V tournament where casual as well as professional gamers can take part. Games such as these, with their dedicated fan bases, will showcase the best local talent that esports has to offer.

With the backing of Kaizer Chiefs and other companies, the RUSH initiative plans to provide hands-on access to this exciting and thrilling world of esports.

“Kaizer Chiefs is a football club but our aim has always been to grow the business beyond just the football field by introducing and building the brand within new markets,” says Jessica Motaung, Kaizer Chiefs Marketing Director. “The growth of esports has been phenomenal over the last few years and we always believe in being at the forefront of what is happening in the world.”

“Rush aims to provide a neutral and inclusive platform for all the local esports organisations to host their respective events under one roof,” said Lauren Das Neves, marketing manager for Rush, NAG and rAge. “We want to foster an environment that will not only benefit local tournament hosts, but encourage new esports talent, as well as provide a centre of activity where local esports fans can gather to interact with and support their favourite teams and players. Rush is not another rAge, it’s something completely different”.

Kaizer Chiefs Rush rAge
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