Juventus team up with Netflix

12 Oct 2017

Netflix have teamed up with Italian football team Juventus to create an exciting series of documentaries about the club, launching early next year.

The series will consist of four 60-minute long documentaries going behind the scenes of the club and following the players on their way to big away trips or simply arriving at training every day. The aim is to take fans “beyond the rough and tumble of matches and training sessions to see what life is like when you play for one of the world’s biggest and most prestigious teams.”

It will be long-form, edited and expertly shot as Netflix and Juventus take time to craft the content over the next few months. That, in turn, should create the feeling of something fans might watch in the same sort of way they’d plan on watching a film or a TV show.

This is a move which shows that the trend towards on-demand content around sport is growing at pace. Podcasts and other sports talk and insights are proliferating rapidly, as are online shows which follow similar formats but use video rather than just audio.

“It’s a source of pride that Juventus is the first football club to be the subject of a Netflix original docuseries,” said Federico Palomba, co-chief revenue officer for Juventus. “Collaborations of this kind confirm our passion for innovation and being, in every sense, a sport entertainment brand. In this way, we are determined to reach Bianconeri fans across the world and millions of Netflix users, who thanks to this docuseries can get to know Juventus from every angle.”

Erik Barmack, vice president of international original series at Netflix, added: “Netflix is the home of passionate storytelling, and there are no more passionate fans than those of the Bianconeri. We are excited to have unique, exclusive access to one of the most important squads in the world.”

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