Samsung has signed a ten-year extension of its global partnership with the International Olympic Committee (IOC).
The deal means that Samsung, which has been a global sponsor of the Olympics for over two decades, will continue as the multi-sport event’s official wireless communications and computing partner until 2028.
As part of the deal, both organisations will work together on digital strategies that engage young generations to promote the power of sport and the values of the Olympics.
The agreement ensures that Samsung will remain one of the IOC’s 14 Worldwide Olympic Partners (TOP) for the next five editions of the Games, with the next event set to take place in Tokyo in 2020.
Commenting on the extended partnership, which began in 1996, IOC president Thomas Bach said: “Over this time, we have built a partnership combining Olympic excellence and Samsung’s industry-leading wireless communications technology.
“Together, we are able to connect with and inspire Olympic athletes and fans around the world, and we look forward to working with Samsung to build the digital future of the Olympic Games.”
Dong Jin Koh, president and chief executive of the IT and mobile communications division of Samsung Electronics, added: “Through our innovative wireless and computing equipment which are able to support AI, VR, AR and 5G technology, we hope to spread the excitement of the Games so that fans and athletes around the world can stay connected and share in the journey to achieve greatness at the highest level of sportsmanship.”