CSA AND NEW BALANCE JOIN HANDS

05 Dec 2017

Cricket South Africa (CSA) and New Balance South Africa have joined hands to ensure that all the youth cricketers from the Standard Bank RPC’s and Hubs programs will have a full set of playing kit for their participation in the various National Age Group Weeks.

New Balance will provide Cricket equipment for 56 boys and girls, which will be a total contribution valued at just under R500 000. CSA will provide for the needs of a further 120 children through their Player Performance Program. A number of other children, who are going to their second week as they move up the age groups, benefited from a similar gesture by New Balance last year.

In all, a total of 243 players – boys and girls - from the RPC and Hubs programs have been selected to represent their provincial teams in age group cricket.

“We all know that the cost of cricket equipment can be a hindering factor for any player trying to establish himself and creates additional financial burden on parents,” said CSA General Manager: Cricket, Corrie van Zyl.

“New Balance’s contribution in ensuring these players from disadvantaged backgrounds gets access to the best equipment and footwear is a wonderful gesture and will certainly have a positive impact on these players.

“Our thanks must go out to New Balance as a committed partner of CSA and the Proteas for keeping cricket development and Transformation high on their agenda,” added Van Zyl.

“What is really encouraging in terms of broadening our talent base is the fact that the numbers from these programs coming through to play Youth Provincial cricket has grown over the past three years from 119 in 2015 to 136 last year and now to the current numbers. This is really starting to make an impact on a very exciting future of our cricket and our vision to make cricket a truly national sport of excellence,” concluded Van Zyl.

“It gives us immense pleasure to extend our partnership with CSA into the Hubs and RPC’s through the donation of this equipment today,” said New Balance Country Manager, Craig Bowen.

“As a brand that is active in the upliftment of the sporting youth in South Africa, our partnership with CSA allows us the opportunity to ensure that we invest and contribute to the underprivileged cricket stars of the future.  We trust that our efforts will go a long way in helping these young boys and girls reach the top echelons of cricket,” said Bowen in closing.