Co-op has been announced as the first local convenience retail supporter of parkrun.
The partnership will work to create a healthier and happier community through exercise, food and lifestyle.
As the exclusive local convenience retail partner, Co-op will look to offer healthy, affordable recipe ideas and food inspiration to participants, with a focus on meals that are simple to prepare. Co-op will also be attending parkrun events to distribute healthy food products.
To launch the partnership, Co-op will join forces with the British Athletics Para Team and celebrate their successes at the recent World Para Athletics Championships London 2017 by inviting some of the medallists back to their own communities where they will attend a parkrun.
Eight parkruns will participate in the partnership launch where participants will have the opportunity to engage with the athletes before and after their own parkruns - locations include Glasgow, Edinburgh, Newcastle, Cardiff and London.
To activate this exciting partnership, Co-op will be visiting parkruns across the UK to sample and promote healthier food choices.
Amanda Jennings, marketing communications director at Co-op said: “We are delighted to partner with parkrun. As a retailer focused on providing for the community you only have to see a parkrun to appreciate that this partnership is the perfect match.
“At Co-op we are proud to champion a different way of doing business and we understand the communities we operate in. As like-minded organisations working together we share the passion of supporting and building links within the community and encouraging the nation to adopt a healthier lifestyle.
“We want consumers to not only choose Co-op, but to assist them in building healthy, tasty meals using good quality fresh ingredients, and help to pull communities together.”
Nick Pearson, chief executive officer at parkrun said: “We are excited to welcome Co-op to the parkrun family. More than 600 communities across the UK are coming together every weekend to support each other, enjoy the fresh air and be physically active.
“We are committed to helping parkrunners and their communities become healthier and more and more we are conscious that healthy food choices are a critical part of health. We really want to help the parkrun community understand the impact healthy food choices have on health and wellbeing. Working with Co-op, we can ensure that we promote good value, locally available and fresh ingredients.”